How to choose between Shopify Plus and Magento?

This is the era of the internet. Brick and mortar shops have been taken over by online platforms. These days, people prefer to shop online since this offers them ample access to a wide variety of products with little limitations of territory. Thus, it is hardly surprising that more people are planning to cash in on the popularity of online shops and have their own ecommerce venture. However, while there is no denying that it is indeed a lucrative prospect; one has to be quite careful in his approach. The internet is filled with online stores. People have a lot of options. Thus, if you want to make sure that your store does not fade into oblivion, you will need to put your best foot forward at all times. One of the earliest decisions that you will be required to take is which ecommerce platform you want to opt for.

The importance of ecommerce platforms

Ecommerce platform refers to the software system that makes it easier for you to manage your online store. You can think of these platforms as virtual storefronts. It is the platform which decides how convenient and feasible your prospective customers will find your store.

The platform allows the merchants to build their website and manage the various aspects of it, including sales, promotions and services, among other things. The expansion of business is also influenced by the platform you select, and thus, it is of vital importance that you make the right selection.

When it comes to the best ecommerce platforms, you will come across two main options, Shopify plus and Magento enterprise. Comparing these two might be a tad bit difficult for beginners. Let us point out a few key differences between the two to make things easier.

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Shopify plus vs Magento enterprise- the ecommerce platform comparison

Magento is considered among the leading ecommerce platforms. Till 2016, it had nearly 29% of the total market share in ecommerce platforms. It hosts stores throughout the world and is preferred by quite a lot of leading brands. Shopify is relatively new in the field if compared to Magento since it was launched in 2014. However, within a short span, it has managed to acquire substantial popularity owing to the ease in navigation that it offers.

Multi-Store Management

You cannot manage multiple stores from Shopify plus via a single interface. On the other hand, Magento offers you the option of multi-store management from the same interface. Thus, merchants have the opportunity of managing multiple brands from one interface. For those who have a large business setup, this is a valuable feature that works in favor of Magento.

User-friendly customization

If you are looking for a fully hosted solution, Shopify plus is the ideal choice. The hosted solution implies that the layout of your site is managed by someone else’s server. Using a hosted solution offers you ease and feasibility. You are relieved from the burden of having to write innumerable lines of codes. You do not have to stress about updates since all that is taken care of by the external server. However, keep in mind that this means that the codes running your website are inaccessible to you. Thus, you will need to face some limitations when it comes to customization. Magento is a self-hosted platform. A robust server is required for handling the resources of the platform, which increases the operating costs. However, you get ample flexibility in customization. The codes are owned by you, and thus you have the freedom of changing whatever you want as per your requirement.


You can make use of Shopify plus at the fixed cost of $2000 monthly. Licensing and other costs are covered in this price. Thus, the platform offers you a lot of vital features at an affordable rate. A lot of ecommerce platforms offer features at additional costs, which can increase your budget significantly. The licensing of the Magento ecommerce platform begins at $2000 monthly or $20,000 annually. The cost can increase depending on the turnover. This cost does not cover the expenses you will have to bear for hosting. Thus, as far as prices are concerned, you will find Shopify plus to be more budget friendly.


Magento enterprise is more flexible when compared to Shopify plus. This is because Magento is a self-hosted platform, allowing you free access to the codes that run your site. Thus, you will not have to face any restrictions when it comes to customization. With Magento, setting up multiple languages or handling multiple currencies becomes easier. Owing to these features, the platform can be a tad bit challenging to navigate. Shopify is quite different in this regard since the platform is known for its user-friendliness and simplicity. The interface is quite easy to navigate through, thereby offering you less time in implementation. However, for this, you will need to bear some limitations in terms of features.

The final choice

Whether you should opt for Shopify plus or Magento enterprise depends on your requirements. If you are just starting out and do not need features like multi-store configuration and B2B functionality, Shopify plus will be a good option for you.

Shopify plus is the ideal platform for beginners. In your early days, you would not want to be confused with a bundle of features. It would be easier for you to keep things simple, and this is where you will find Shopify to be a preferable choice.

However, if you need the complex features and would like to have complete control of your store wherein you can make any changes you like as per your preference, you will find Magento to be a better option.

Thus, it all boils down to what you are looking for in your online store. Do you value simplicity or is flexibility more important to you? Do you think you will be able to navigate through a complex platform or you want something user-friendly? The answer to these questions will enable you to determine which platform would be more suitable for you. Read more